This September, I was delighted to accompany Team FreeWheel as we joined forces with Comcast and NBCUniversal at the Grace Hopper Celebration (GHC), the world’s largest meeting of women technologists. This year’s gathering attracted more than 22,000 attendees from over 90 countries to Houston, TX for three days of inspiring content and connection with women at all stages of their careers.
It’s a well-established fact across the tech industry that women co-founders are rare, even though studies show that companies with women in leadership positions perform better. Since Diane Yu co-founded FreeWheel in 2007, she has driven our technology and product division as CTO—taking our company from startup to industry leader. In the process, Diane was able to fulfill her dream of building and evolving a research and development hub in her native Beijing.
Over the past few years the rise of digital advertising has encouraged a short-termist approach to marketing, where the focus is delivering information to audiences at the lowest possible cost, without sufficiently considering whether it will effectively drive the required brand outcomes. Digital has accelerated the direct response market where instant performance metrics are more […]
Our annual U.S. Client Summit consistently serves as a foundational event to bring together a diverse set of valued clients from all corners of the advertising ecosystem. The event provides a forum in which we can discuss where we currently stand as an industry, the future we’re trying to move towards, and how FreeWheel can partner across the ecosystem to achieve the ultimate goal: results for marketers. This full-day event offers a unique setting in which ideas are ignited and solutions are discovered through the content we share and in the conversation that follows.
We’ve heard the stories—tech can be a tough destination for women, and perhaps even more so for mothers. The industry’s reputation is rooted in a culture where ping-pong tables outnumber lactation rooms, and late nights and sacrificing one’s personal life are synonymous with tech success. While this might appeal to some, the FreeWheel story has a very different narrative, where moms aren’t an anomaly at any level of the organization and our culture is built on putting family first.
In honor of Women’s History Month and International Women’s Day, I had the unique opportunity to interview two dozen of my female peers in New York, Chicago, San Francisco, London, and Beijing. From senior leaders to women who are newer to our business, this talented cast of engineers, product experts, sales leaders, services pros and marketers are united in their passion for our company and the innovative role we play in powering the New TV Ecosystem.
Our company has a long-standing commitment to supporting women in technology, as evidenced by the 34% of dynamic women engineers, product experts, sales leaders, services pros and marketers that comprise our global organization. In celebration of Women’s History Month and today, International Day of the Woman, we honor this talented cast who are bound by their passion for our tech industry and the collective impact we have on powering the technology that drives growth and innovation across The New TV Ecosystem.
There is perhaps no more important day in FreeWheel’s event calendar than our annual Hackathon. Every year, FreeWheelers unite from around the globe, transcending geographic and departmental barriers, to collaborate, ideate and innovate new solutions that will propel The New TV Ecosystem forward.
The concept of unification and what it means for the premium video advertising industry is one of today’s hottest topics. From changes in publishers’ businesses to how viewers are consuming content, the industry is driving towards buying and selling inventory in a holistic, unified manner across all screens.
When FreeWheel was established 10 years ago, the foundational DNA was comprised of a great product, a great team, and great market dynamics. But to take success to the highest level, our founders built a culture of purposeful, proudly unique, and deeply caring individuals—values that are mirrored today across Comcast’s Advanced Advertising Group.
As someone deeply committed to volunteering in my personal life, coming to an organization that values and supports giving initiatives was a key part in my decision to join this great company. Here’s a look back at the many initiatives that our talented and ambitious teams have accomplished so far this year.