FreeWheel Views

Category: Markets

Making it Count in Cannes

Over the past two weeks since returning from the Cannes Lions International Festival of Creativity, I’ve had a chance to reflect on the stellar opportunities afforded by this truly unique global event. After all, Cannes Lions doesn’t just play host to the largest gathering to worldwide advertising professionals but also to 15,000 marketing and media executives— a collective intersection of advertising, entertainment, media, and technology unlike any other. South of France setting aside, is there a better setting for our global teams to bring industry leaders together to strategically drive the industry forward?

Read More

Premium Video Meets Programmatic: Three Takeaways from AdMonsters Ops

First thing’s first: I love the candor of AdMonsters conferences; nothing to be gained by blowing smoke up each other’s supply chains. Last week was no different and key learnings abounded. I was honored to moderate a panel at AdMonsters Ops NYC where I was joined by Eyal Ebel, SVP, Programmatic Revenue at Univision; Diego Sanchez, Head of Digital Partnerships and Programmatic Revenue at Rodale; and Adam Heimlich, SVP, Programmatic at Horizon Media, to discuss the evolution of video content and monetization.

Read More

engage