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Category: Measurement

Navigating the Complexities of Cross-Platform Metrics: The European Video Measurement Matrix

As we kick off the new year, the FreeWheel Council for Premium Video, Europe (FWCE) has released its latest output: The European Video Measurement Matrix. The latest insights from the European advocacy group bring together methodologies and capabilities from some of Europe’s main players in today’s complex cross-platform measurement landscape to provide a unique overview […]

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Premium Video Unified: The Currency Conundrum

The unification (or convergence) of video is upon us but measurement remains the number one challenge for buyers to invest more in cross-platform executions. At the heart of that challenge is a constantly changing viewing landscape and the inherent differences between linear and digital television and all of its incarnations.

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AdMonsters Montreal: The Rule of Three is Not Just for Comedy

Couple on Couch

At FreeWheel, our partnership with AdMonsters is one that we truly enjoy being a part of. The community of operations professionals fostered in that environment allows us to really dig in with the people who use our technology and understand their businesses, their pain points, and how they go to market.

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Premium Video and Measurement: Common Sense Should Prevail

On the eve of dmexco, where global business leaders come together to talk about the digital marketing economy, TV and its evolving digital identity will continue to be at the epicenter of the conversation. How the industry adapts to a world of fragmentation and on-demand content continues to create innovation and frustration in equal measures.

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