In early March, I was fortunate to attend AdMonsters’ Publisher Forum in Palm Springs, CA—an event tailored to senior leaders in ad operations and technology featuring in-depth peer-to-peer discussions that drive actionable results and industry best practices. In addition to being able to escape the frigid New York weather for a couple of days, I had the opportunity to speak to these industry leaders about something that we think about a lot at FreeWheel: True Yield.
There is a clear emerging trend in the advertising industry that’s causing problems for everyone concerned – ad blocking. Regardless of whether it’s the advertiser, publisher or even the brand itself, consumers are making themselves heard by rejecting advertising. According to a recent eMarketer survey, one in five UK consumers now use ad blockers and that’s expected to rise to over one in four – 27% – in 2017. I recently attended VOD Professional’s VUIX Conference in London and discussed this topic of conversation as it affects all within premium video publishing, regardless of whether content is delivered via streaming, OTT or VOD.
We are pleased to announce that The FreeWheel Council (FWC) has released its first thought leadership piece, a defining position and white paper titled The Unrivaled Value of Premium Video. Researched and written in partnership with its membership and brand leaders, the white paper highlights that premium video delivers valuable audiences at scale, in a high-quality, safe, and transparent context.
At FreeWheel, we’re committed to showcasing how we enable our clients to thrive in a competitive ‘TV’ environment. Part of that mission includes creating opportunities where our clients can share their thought leadership and industry insights with FreeWheelers – present and future.
On April 7, FreeWheel hosted 40 attendees for its inaugural Advisory Services networking night entitled “Transforming Television.” Hosted by Michael Lawlor, SVP Advisory Services, the evening began with a fireside chat between Mike and Anthony Viglietti, SVP CFO for Digital at Univision, a key FreeWheel client. Both Mike and Anthony worked together during Mike’s Univision days, lending to the casual yet informative atmosphere.