On Sunday February 5th, FreeWheel was the exclusive provider of ad decisioning solutions for FOX’s production of Super Bowl LI, enabling FOX to serve both national and local affiliate ad streams across all digital platforms with its Hybrid Linear Digital Ad Scheduler (HyLDA). In a Super Bowl streaming first, FOX supported custom digital ad insertions for 135 participating affiliates.
On November 18-20, the Paley Media Council held its 20th annual International Council Summit in New York. The summit, programmed around the theme “Deals & Dealmaking: Capitalizing on the Media Revolution,” brought together top media and entertainment executives to discuss the transactions that “are moving the needle and changing the face of the global media landscape.
A small but prestigious group of leaders in sports broadcasting recently gathered at the Paley Center for Media in New York City to discuss what lies ahead for the industry in a session called Sports Television: Winning the Game of Disruption. Moderated by Sports Illustrated Senior Editor, Richard Deitsch, the discussion panel featured Mark Lazarus, […]