There is a clear emerging trend in the advertising industry that’s causing problems for everyone concerned – ad blocking. Regardless of whether it’s the advertiser, publisher or even the brand itself, consumers are making themselves heard by rejecting advertising. According to a recent eMarketer survey, one in five UK consumers now use ad blockers and that’s expected to rise to over one in four – 27% – in 2017. I recently attended VOD Professional’s VUIX Conference in London and discussed this topic of conversation as it affects all within premium video publishing, regardless of whether content is delivered via streaming, OTT or VOD.
Last week I had the pleasure of attending and speaking at the Connected TV World Summit at King’s Place in London. The event provided a wonderful opportunity to not only share our insights into the changing face of the television industry and advancements in ad tech, but also to learn from peers about the extent […]