FreeWheel Views

Category: Unification

Unification: The Path to Scale and Simplicity

Like all mass media, the TV and premium video industry is in a time of transition: digital technology is impacting the way people choose to consume media which has far reaching consequences. Reports of TV’s death have been greatly exaggerated but there is no doubt that viewing habits are creating more complexity for the media owner, the brand advertiser, and everyone in between. The good news is that while linear TV viewing may be declining, total audience/viewing of video is up, affirming the need to re-aggregate these fragmented audiences to achieve scale across the array of new screens.

Read More

engage