FreeWheel Views

Category: Viewability

FWCE – Demystifying Premium: The Key Attributes of Premium Video

Over the past few years the rise of digital advertising has encouraged a short-termist approach to marketing, where the focus is delivering information to audiences at the lowest possible cost, without sufficiently considering whether it will effectively drive the required brand outcomes. Digital has accelerated the direct response market where instant performance metrics are more […]

Read More

High Definition: Clarifying the Muddled Video Viewability Picture

The advertising ecosystem was originally built to engage consumers, and it’s no surprise that viewability has become a vital metric. After all, advertising must be viewable to make an impact, particularly for formats such as video. Viewability is a measurement that has been forced into existence in response to the low quality of many advertising […]

Read More

engage

We use cookies to measure the performance of our site. By clicking “OK”, you agree to this purpose and sharing of your data with our measurement providers. You can find out more and withdraw your consent at any time by clicking here.