FreeWheel, Adap.tv team for Programmatic Advertising
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May 30, 2014 by Michelle Clancy

"FreeWheel and Adap.tv have announced plans for the integration of Adap.tv's programmatic reserved technology into FreeWheel's FourFronts marketplace, enabling advertisers to purchase premium digital television from publishers using proprietary data."

Read the full story at RapidTVNews.