FreeWheel Bolsters Americas Enterprise Solutions Team
New York, February 11, 2015 — FreeWheel has announced the addition of two vice presidents to its Enterprise Solutions team. Former Sr. Strategic Relationship Director, Amy Pisano, has been elevated to Vice President, and Geoff Wolinetz, formerly of Turner Digital, has joined the company, also in the role of Vice President.
“These two key appointments will enhance the energy and strategic focus of FreeWheel’s Enterprise Solutions team,” said Melissa Roberts, General Manager, Enterprise Solutions, FreeWheel. “FreeWheel remains committed to unifying and advocating on behalf of the television marketplace. Amy and Geoff’s collective experience and talent in building relationships will play a crucial role in growing the businesses of our premium publisher clients.”
A three-year veteran of the company, Amy has worked closely with several of FreeWheel’s enterprise clients to grow their premium video business. In her new role, she will manage the company’s strategic partnerships and new business efforts. Her partner development work will ensure the vitality of premium content across the larger ecosystem by working closely with measurement providers, distributors and other vendors in the industry tech stack.
“For the past eight years, FreeWheel has worked tirelessly to develop a network of premium publishers,” said Pisano. “I’m excited about the opportunity to continue advancing that ecosystem through new business initiatives with our strategic partners and new customers.”
Geoff Wolinetz brings an extensive background in digital ad operations to FreeWheel, having spent 16 years at Turner Digital in operational and product roles. In his newly created role he will further strengthen the company’s client relationships by providing custom solutions that address their business challenges.
“As a former client and user of FreeWheel’s monetization platform, I know firsthand that the system is best of breed,”said Wolinetz. “It’s an exciting time at FreeWheel and I’m looking forward to being part of the force that’s driving the unification of the television marketplace. “
FreeWheel, an independent subsidiary of Comcast, helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel’s solutions are used by companies including AOL, Inc., Discovery Communications, Fox, NBCUniversal and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.