New York, August 18, 2015—FreeWheel has announced the addition of two executive roles to its Advisory Services and Marketing teams:
Mike Lawlor, Senior Vice President, Advisory Services
Mike Lawlor has joined in the role of Senior Vice President of Advisory Services, responsible for working with FreeWheel clients and partners to bring business intelligence and market insights to help expand their business returns in the premium video economy. Mike most recently served as General Manager, Univision Local Digital, overseeing Univision’s local TV and radio digital business.
At Univision, Mike previously served as Vice President, Digital Revenue Operations where he developed and managed ad operations, yield management, programmatic operations, and initiatives including viewability, measurement, and data enablement. In this capacity, Mike also served as a key member of the 2014 World Cup digital leadership team. Prior to Univision, Mike served as a Director of Strategic Analysis at NBCUniversal, and as an Engagement Manager with Booz & Company’s global media practice.
Susanna Lee, Vice President, Product Marketing
Susanna Lee will work in the newly created product marketing role of Vice President, Product Marketing. In this role Susanna will be responsible for crafting the positioning, market communications, and go-to-market initiatives around FreeWheel’s industry-leading solutions.
Prior to joining FreeWheel, Susanna served as VP Product and Field Marketing at YuMe, supporting the largest global brands and publishers. Lee has spent more than a decade as a digital media and ad-tech marketing and product leader at Yahoo, Netscape and several startups.
FreeWheel, an independent subsidiary of Comcast, helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel’s solutions are used by companies like AOL, Inc., BSkyB, DIRECTV, Discovery, ESPN, NBCUniversal, Turner Broadcasting System, and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.