FreeWheel Expands ‘FourFronts Programmatic’ Program to UK with Channel 4
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November 13, 2014 by Tyler Loechner

"FreeWheel this week announced its “FourFronts” programmatic marketplace has expanded overseas and into the UK through a partnership with Channel 4. Channel 4 is the first UK broadcaster to join the FourtFronts marketplace, which lauchned as a pilot program earlier this year and has U.S. participants including ABC, Discovery Communications, Adap.tv, TubeMogul, Allstate, Magna Global, Starcom MediaVest Group, Optimedia and more."

Read the full story at MediaPost.