FreeWheel Increases Footprint in Continental Europe;
Adds MEDIALAAN to Roster of Premium Publisher Clients
Brussels, March 16, 2015— FreeWheel, the leading provider of video ad management and monetization solutions for the television industry, announced today that it has been selected by Belgian commercial broadcaster MEDIALAAN to power digital monetization for the company.
“As MEDIALAAN we want to offer viewers not only the best content experience but also the best advertising experience. FreeWheel’s unique commercial break pattern capabilities (CBP) helps us with controlling and optimizing the commercial breaks. A better user experience will also result in higher impact for video advertising campaigns,” said O Wheel as a long term strategic ad serving partner, with whom we can continue livier Van Zeebroeck, Digital Advertising Manager, MEDIALAAN. “We see FreeWheel as a long term strategic ad serving partner, with whom we can continue developing our content and sales strategy.”
Launched in 1989, MEDIALAAN is owned by the two leading Flemish press groups De Persgroep and Roularta Media Group and is the parent company of the first Flemish commercial television station, VTM, as well as a number of smaller channels: 2BE, Vitaya, JIM and VTMKZOOM.
Utilizing FreeWheel’s robust monetization platform, MEDIALAAN now has a holistic view of its digital inventory and can leverage advanced portfolio forecasting solutions, to allow for entire year management.
“Having MEDIALAAN join FreeWheel’s expanding client roster further increases our footprint in continental Europe,” said Marc Lauriac, Commercial Director, Northern Europe, FreeWheel. “We are committed to supporting our clients to in their efforts to grow their premium video businesses and enhance the advertising experience within all TV environments and across all formats.”
FreeWheel, an independent subsidiary of Comcast, helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel’s solutions are used by companies including Channel 4, Channel 5, Modern Times Group (MTG), Sky, and AOL, Inc., NBCUniversal, and Viacom, Inc. in the United States to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.