FreeWheel Integrates Adap.tv for Programmatic TV Ad Trial
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May 30, 2014 by Will Richmond

"FreeWheel is integrating Adap.tv's programmatic reserved technology with its FourFronts solution, so advertisers can use their proprietary data to buy select online video ad inventory from premium content providers.The integration is meant to support a trial announced earlier this month under which ABC and ABC Family initially, will allow select ad buyers to access reserved inventory."

Read the full story at VideoNuze.