The FreeWheel Markets solution addresses the challenges of the unified television and video economy, providing our clients with automated and protected monetization across all transaction types, formats and screens. FreeWheel Markets is based on a fair trading process enabling video publishers to stay in control through safe markets and automation. Safe connections are easily implemented with demand sources ensuring inventory value is maximized to its full potential.
In October 2018, FreeWheel Markets launched DRIVE, a suite of advanced advertising solutions designed to help marketers harness the power of data and measurement to reach consumers across all emerging forms of TV, including Over-the-Top (OTT), Set-top Box Video on Demand (STB VOD), and digital video. LEARN MORE.