FreeWheel to Power Advertising Experience in Short Form Video on Amazon.com
FreeWheel to Enable Relevant Advertiser Integration in Select Video Content
NEW YORK, NY, February 5, 2014 – FreeWheel, the industry’s leading video advertising technology provider, today announced it is working with Amazon to power its video advertising platform.
Visitors to Amazon.com can enjoy a growing selection of game trailers, movie trailers, how-to videos, and other endemic video content across several product categories. These short videos are surfaced in relevant search results, giving customers the opportunity to view and learn more about products that interest them.
Consistent with its focus on creating advertising experiences that help customers find, discover and buy, Amazon is working with FreeWheel to integrate relevant brands and e-commerce advertising experiences within this video content. Video Game trailers may include a “Shop Now” button, so that customers can go to that title’s page on Amazon with a single click. Movie trailers may include a short pre-roll advertisement that helps customers discover new products.
“Our customers love video. We’re excited to be connecting customers and advertisers through our video content, in ways that help customers discover and learn about great, relevant products,” said Lisa Utzschneider, Vice President of Global Advertising Sales for Amazon Media Group. “We benefit from FreeWheel’s video advertising expertise as we work to provide a great customer and advertiser experience.”
“We are thrilled to be teaming with such a significant player in the online content space,” said FreeWheel’s Co-CEO and Founder Doug Knopper. “It’s exciting to be expanding our collaboration set and to be working with a new type of digital content provider.”
FreeWheel’s video ad management platform will manage ad rights and serve the video advertising. FreeWheel and Amazon are committed to enhancing and evolving the customer experience over time.
FreeWheel helps the largest players in the television industry make money from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel’s solutions are used by companies like ABC, AOL, DIRECTV, ESPN, NBCUniversal, BSkyB, Turner Broadcasting System, and Viacom to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices. For more information, visit freewheel.tv. Follow the company @FreeWheel.
Amazon.com, Inc. Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.
Public Relations & Corporate Communications Director