FreeWheel Views

  • Welcome to the FreeWheel Blog. Our presence at the center of the New TV Ecosystem provides us with a unique point of view on the many issues facing the industry. The purpose of the FreeWheel blog is to share our perspective on industry opportunities, news and stories, including a look behind the scenes at how we power the advertising businesses of the largest media and entertainment companies in the world, while enabling them to scale their business and maximize value from their content.

  • Bending the Curve: TV + Digital Video

    James Rothwell
    By James Rothwell,
    VP, Global Agency, Brand & Industry Relations

    Modern TV audiences watch where and when they want to—as a result, advertisers have to work harder and be more strategic in order to find the optimal audience across all screens. TV programmers and operators have been converging their sales and operations to increasingly deliver advertising across both linear and digital channels. The advertising “Holy Grail” is finding the right combination of TV and digital video to reach those valuable audiences in the most efficient way possible.

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    Dispatch from the NAB: 2019 is a Very Good Year for Advertisers

    By Mike McHugh,
    SVP, Media eBusiness, FreeWheel Advertisers

    What a week at the NAB convention in Las Vegas! The annual showcase for the broadcast industry never disappoints. Yes, there’s the gee-whiz equipment that brings graphic arts and crystal clear pictures to your living room, but there’s so much more for the 90-thousand attendees, many of whom don’t even make to the convention floor because of the valuable conversations that happen around the event space.

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    The Lines Between Linear and Digital TV Disappear: Takeaways from the FreeWheel Video Marketplace Report

    By David Dworin,
    VP, Advisory Services

    Moving into 2019, the VMR has evolved from the Video Monetization Report to the Video Marketplace Report and now looks at trends across both linear TV and premium digital video, incorporating insights from both the buy-side and the sell-side. In this issue, we look back at 2018, which marked a big year in the convergence of the two.

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    FreeWheel launches DRIVE in the UK to provide cohesive advertising solution for the new TV ecosystem

    By Massimo de Magistris,
    VP, Head of Freewheel Markets International.

    In 2019, FreeWheel is expanding its DRIVE offering internationally. This media solution aims to bring innovative solutions to marketers to plan and transact across all the new forms of TV. At scale. Europe is ready for the OTT revolution Our industry is undergoing massive transformations: from the proliferation of content and viewer fragmentation across multiple devices, to the entry […]

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    Announcing FreeWheel Media: The Largest Audience Network You’ve Never Heard Of

    By Brian Wallach,
    SVP, Chief Revenue Officer, FreeWheel Media

    On March 13, FreeWheel hosted our first upfront event. During this year’s upfront season, we expect many industry players to talk about products and solutions that are “coming soon.” In contrast, we wanted to talk about advanced advertising solutions that FreeWheel has available now—hence the name: the FreeWheel NOWFRONT—and also highlight our vision for the […]

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    TV Attribution

    Helping the TV Industry Fight Back: An Interview with Data Plus Math CEO John Hoctor

    By Doni Schwartz,
    Senior Director of Data Partnerships

    FreeWheel and Data Plus Math recently announced a strategic partnership to offer the first cross-screen solution for TV attribution measurement. I sat down with the CEO of Data Plus Math, John Hoctor, to talk about the attribution measurement landscape, where he thinks the industry is headed, and why TV (still) isn’t dead. Doni Schwartz (DS): […]

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    TV Everywhere at IAB ALM 2019

    By James Rooke,
    General Manager, FreeWheel Publishers

    An odd thing happened on the way to the Internet Advertising Bureau’s Annual Leadership meeting… it was all about TV. This year’s event was truly more television-centric than ever, from the main-stage presentations to the breakout session topics, new advancements in TV were top of mind for all. It reflects the speed at which the linear television world and the digital world are coming together, a promise that if delivered on, will enable the industry to deliver better outcomes for marketers by combining the best of linear with the best of digital.

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    Engineers Week: Thriving Through Diversity

    By Xiaochan Zong,
    Senior Data Engineer,

    Happy National Engineers Week! We’ll be celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future of TV, Big Data, and Diversity. Here’s our final installment of the 3-part series.  I love making an impact on the TV ecosystem and get very excited about it each and every day. But what […]

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    Engineers Week: Using Big Data to Solve Big Challenges

    By Bob Bress,
    VP, Analytics & Business Intelligence,

    Happy National Engineers Week! We’re celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future of TV, Big Data, and Diversity. Here’s our second installment of the 3-part series. You can find the first installment here: Driving the Future of TV

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    Engineers Week: Driving the Future of TV

    By Yushi Xu,
    Principal Software Engineer,

    Happy National Engineers Week! We’ll be celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future of TV, Big Data, and Diversity. Here’s our first installment of the 3-part series.

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