With so many entertainment options, formats, and platforms available at our fingertips, users are becoming more fragmented not only in where they watch, but also in how they engage with content.
We took this idea one step further and used the FreeWheel Video Monetization Report: Q2 2016 to explore the question of what makes users different in terms of engagement and how Publishers can use that information to design more individualized ad experiences. As consumers, we are all familiar with the idea of content curation. In this VMR, we encourage Publishers to also think about curating the ad experience in an effort to drive higher engagement, increased viewer loyalty, and lifetime value. We posit that more engaged viewers have greater affinity for both the programming and related advertising. Focusing on user experience is a win-win for all.
The Executive Summary Infographic below provides an illustration of how we define three distinct example audience segments based on engagement with premium long-form video, coupled with some of the most important takeaways from the report. Get to know Samplers, Catch-Up Viewers, and Digital Enthusiasts (and the behaviors that differentiate them), as well as the latest trends impacting the premium video economy.
See the full infographic by clicking on the icon below and download the report to access the complete analysis.