FreeWheel Strengthens Its Programmatic Video Capabilities With the Acquisition of StickyADS.tv
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Doug Knopper
By Doug Knopper,
Co-Founder and Co-CEO,
FreeWheel

We are proud to announce FreeWheel’s acquisition of StickyADS.tv, a leading video supply-side platform (SSP), based in France. This acquisition brings together best-in-class traditional and programmatic sales capabilities, architected for the TV industry.

Since our inception, FreeWheel has remained steadfast in our responsibility to provide industry leading technology solutions for TV Programmers/Networks, MVPDs and select Digital Pure-Plays to unify their advertising businesses across screens, currencies and data sets, and make automation work safely for premium video across all environments.

The addition of StickyADS.tv will strengthen FreeWheel’s capabilities to deliver an end-to-end automated ad technology platform that enables publishers to maximize monetization of their own video inventory across traditional direct sold and market demand sources while ensuring full control, compliance and creative safety.

The combined FreeWheel / StickyADS.tv offering will provide our clients with the ability to manage the full extent of their traditional and automated ad sales needs. When combined with our existing platform and Marketplace capabilities, our clients will be able to manage supply and ad schedules across digital, STB VOD, and ultimately Linear – sourcing demand from any demand channel, and clearing it to ensure safety, compliance and maintenance of a premium TV experience.

We are very excited to make this announcement. We are bringing together two companies who deeply understand the opportunities for the ‘New TV’ ecosystem on both sides of the Atlantic. StickyADS.tv has been a preferred SSP partner since September 2015 and in that short time we have been thoroughly impressed by both the quality of their platform and the knowledge of their team.

Please check out the press release for additional details. Thank you for your ongoing support and please do not hesitate to reach out if you have questions.

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