Industry Perspectives: Transforming Television Featuring Univision’s Anthony Viglietti
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Jennifer Dove
By Jennifer Dove,
Talent Acquisition Senior Associate,
FreeWheel

At FreeWheel, we’re committed to showcasing how we enable our clients to thrive in a competitive ‘TV’ environment. Part of that mission includes creating opportunities where our clients can share their thought leadership and industry insights with FreeWheelers – present and future.

On April 7, FreeWheel hosted 40 attendees for its inaugural Advisory Services networking night entitled “Transforming Television.”  Hosted by Michael Lawlor, SVP Advisory Services, the evening began with a fireside chat between Mike and Anthony Viglietti, SVP CFO for Digital at Univision, a key FreeWheel client. Both Mike and Anthony worked together during Mike’s Univision days, lending to the casual yet informative atmosphere.

Anthony engaged the audience with his deep perspective on two unique challenges facing Univision today: an ecosystem challenged by a proliferation of devices and business models to keep pace with the evolving consumption of media; and an evolving Hispanic demographic interested in both Spanish and English content.

Over the past several months, Univision has pivoted its own business model by expanding its content portfolio across verticals, and expanded its content distribution across platforms and across any device to deepen their already strong ties to the dynamic, influential and rapidly-growing Hispanic and multicultural communities.

A robust Q&A session between the audience and Anthony covered many topics, but one of particular interest centered around Univision’s focus on viewer ad experience. This is a primary concern across the industry—what defines the ideal ad experience and how to tailor that ad experience to the viewer.  Anthony spoke about the need for experimentation, as experimentation is the only way to find the right balance between monetization and viewer experience. There will not be a one-sized-fits-all approach to finding the right solution. This is the advantage of digital video, unlike traditional television, publishers can use data to customize the ad experience to the viewer. FreeWheel is proud to stand shoulder to shoulder with Univision, and all our valued clients, as we help them navigate a rapidly changing industry through our product capabilities and Advisory Services.

The evening wrapped with a few remarks from Priti Dalal, Senior Manager, Advisory Services, who provided an overview of FreeWheel’s key offerings, including the Advisory Services practice. Given FreeWheel’s commitment to growing Advisory Services’ team of consultants, technical experts and data scientists – the hope is that the evening resonated with a number of attendees, and potential candidates for future roles within Advisory Services.

“I couldn’t have been happier with the turnout and conversations – both formal and informal – that were had during the evening. As the center of the premium video economy, it’s important for FreeWheel to bring together partners, clients, and those interested in joining this exciting industry and foster this type of dialogue. The success of this event sets the stage for many more to come,” — Mike Lawlor

If you’re interested in learning more about FreeWheel’s Advisory Services team, we’d love for you to contact us.

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