FreeWheel Views

  • Welcome to the FreeWheel Blog. Our presence at the center of the New TV Ecosystem provides us with a unique point of view on the many issues facing the industry. The purpose of the FreeWheel blog is to share our perspective on industry opportunities, news and stories, including a look behind the scenes at how we power the advertising businesses of the largest media and entertainment companies in the world, while enabling them to scale their business and maximize value from their content.

  • TV Everywhere at IAB ALM 2019

    James Rooke
    By James Rooke,
    General Manager, FreeWheel Publishers

    An odd thing happened on the way to the Internet Advertising Bureau’s Annual Leadership meeting… it was all about TV. This year’s event was truly more television-centric than ever, from the main-stage presentations to the breakout session topics, new advancements in TV were top of mind for all. It reflects the speed at which the linear television world and the digital world are coming together, a promise that if delivered on, will enable the industry to deliver better outcomes for marketers by combining the best of linear with the best of digital.

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    Engineers Week: Thriving Through Diversity

    By Xiaochan Zong,
    Senior Data Engineer,
    FreeWheel

    Happy National Engineers Week! We’ll be celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future of TV, Big Data, and Diversity. Here’s our final installment of the 3-part series.  I love making an impact on the TV ecosystem and get very excited about it each and every day. But what […]

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    Engineers Week: Using Big Data to Solve Big Challenges

    By Bob Bress,
    VP, Analytics & Business Intelligence,
    FreeWheel

    Happy National Engineers Week! We’re celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future of TV, Big Data, and Diversity. Here’s our second installment of the 3-part series. You can find the first installment here: Driving the Future of TV

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    Engineers Week: Driving the Future of TV

    By Yushi Xu,
    Principal Software Engineer,
    FreeWheel

    Happy National Engineers Week! We’ll be celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future of TV, Big Data, and Diversity. Here’s our first installment of the 3-part series.

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    Cracking the Programmatic Conundrum

    By Emmanuel Josserand,
    Brand, Agency and Industry Relations

    This year is expected to be pivotal for programmatic TV, but before rushing headlong into the automation of the ecosystem, the industry must ensure it has a deeper understanding of the opportunities automation opens up.   Programmatic is often seen as a way to reach ‘lost’ TV audiences who are consuming premium video content via […]

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    Video content monetization: Entering a new era of business models

    By Thomas Bremond,
    General Manager, International,
    FreeWheel & Comcast Technology Solutions

    In recent years, many players in the industry have invested in developing and optimising their content platforms – mainly in OTT – and are now looking into their business models. How can combined advertising and subscription-based business models allow industry actors to sustain and create incremental value on premium video content and focus on ROI? […]

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    Progress vs. Perfection: Learnings From CES 2019

    By Mark McKee,
    SVP, Marketing

    Though I’ve attended the annual Consumer Electronics Show (CES) in Las Vegas many times over the course of my career, this year felt different. My overwhelming takeaway from the event: in 2019 the focus has shifted from perfection to progress.   As a result, we’re going to see some tremendous strides this year in terms of innovation and progress toward smarter, more unified advertising solutions.

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    2019: A Pivotal Year for Premium Video

    By James Rothwell,
    VP, Global Agency, Brand & Industry Relations

    Here at FreeWheel, we are in a privileged position to operate at the center of the industry, working with most publishers, agencies and advertisers to deliver video advertising within premium content at scale. 2018 was a year of progress towards a number of initiatives to drive the premium video ecosystem forward, with ongoing refinements against […]

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    The TV ecosystem is entering a new paradigm: The shift to addressable

    There are several strong themes around the new TV ecosystem, but the one that stands out is addressable TV.  While the power of TV to drive advertising impact is greater than ever, addressable brings the best of linear and digital television, such as audience targeting through the most impactful mass media, while offering a hybrid, […]

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    Premium Video: A Bundle of Growth

    This quarter the Video Monetization Report (VMR) is presented as a synopsis of the key trends that contributed to a strong third quarter for premium video as we moved from the summer into the fall viewing season. Accompanying this synopsis is a link to the full VMR quarterly data set, which has become the barometer for the industry. Moving forward we will bring you richer reports twice per year (in March and September), while continuing to provide data every quarter.

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