FreeWheel Views

  • Welcome to the FreeWheel Blog. Our presence at the center of the New TV Ecosystem provides us with a unique point of view on the many issues facing the industry. The purpose of the FreeWheel blog is to share our perspective on industry opportunities, news and stories, including a look behind the scenes at how we power the advertising businesses of the largest media and entertainment companies in the world, while enabling them to scale their business and maximize value from their content.

  • Le Petit Web: How the Video and TV Advertising Industry Can Flourish

    Marie Giesbert
    By Marie Giesbert,
    VP, Marketing

    On Tuesday, February 28th, Le Petit Web, French online media – specialized in digital economy news – held their conference “Open Gardens, Walled Gardens: the New TV & Video Alliances” in Paris. This intense half-day conference, of which FreeWheel was a sponsor, brought together top media and entertainment executives to discuss how French and European media groups can build a balanced, transparent, and sustainable video economy with the support of the entire advertising value chain.

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    Women’s History Month: Conversations with the Women of FreeWheel

    By Ayme Yaiser,
    Vice President, Global Brand Marketing,
    FreeWheel

    In the days leading up to International Women’s Day, I had the good fortune of interviewing several fabulous women on FreeWheel’s leadership team. These dynamic engineers, product experts, sales leaders, services pros, and marketers are part of a global community of strong, smart women that empower our clients with the technology at the center of the New TV Ecosystem. In our first installment, several colleagues candidly share their story of origins – the inspirations behind their chosen career path, what drew them to FreeWheel, and their unique perspectives on what it means to be a woman in the technology industry. Read on to hear how they’re encouraging all of us to be stronger, together.

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    A Look Ahead in 2017 for the FreeWheel Council for Premium Video

    By James Rothwell,
    VP, Global Agency, Brand & Industry Relations,
    FreeWheel

    The FreeWheel Council for Premium Video was proud to achieve a number of successes in 2016—a critical year in which we laid the foundation of our mission to serve the collective interest of those in the premium video industry through leadership positions, research, and advocacy promoting the New TV Ecosystem. And as we are looking […]

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    Super Bowl LI: Redefining the Digital Viewing Experience

    By Jon Heller,
    Co-Founder & Co-CEO,
    FreeWheel

    On Sunday February 5th, FreeWheel was the exclusive provider of ad decisioning solutions for FOX’s production of Super Bowl LI, enabling FOX to serve both national and local affiliate ad streams across all digital platforms with its Hybrid Linear Digital Ad Scheduler (HyLDA). In a Super Bowl streaming first, FOX supported custom digital ad insertions for 135 participating affiliates.

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    Celebrating FreeWheel Tech Talent During National Engineers Week [Infographic]

    By Terra Mrkulic,
    Social Media & Content Marketing Director,
    FreeWheel

    FreeWheel is once again honoring the incredible talent in our global Engineering Teams during National Engineers Week. This week is the perfect opportunity to highlight the dedication, accomplishments, and innovations of our best-in-market engineering team, while also encouraging STEM learning for all students.

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    Happy 10th Anniversary FreeWheel!

    By Doug Knopper,
    Co-Founder and Co-CEO,
    FreeWheel

    Today is the 10th anniversary of FreeWheel. Back then, in the days before a new world of iPhones, iPads and binge-watching, we knew there was a huge opportunity to help viewers get to watch whatever they wanted whenever they wanted to. And we knew that the only way that would work is if the TV companies made money. Shortly thereafter, Diane signed on and we all shared a common dream of building a great company with amazing people that was fueled by a big vision.

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    Five Highlights from the Video Monetization Report: Q3 2016

    By James Rothwell,
    VP, Global Agency, Brand & Industry Relations,
    FreeWheel

    There’s no denying that 2016 has been a unique 12 months in the premium video industry as trends in consumer viewing behavior shift and new platforms and technologies emerge. As we review these evolving trends in our Video Monetization Report: Q3 2016, we’re able to provide the insights the industry needs to move forward.

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    Keep the User Experience at the Centre of the Monetization Strategy

    By James Grant,
    Director, Partner Management & Four Fronts, Europe,
    FreeWheel

    There is a clear emerging trend in the advertising industry that’s causing problems for everyone concerned – ad blocking. Regardless of whether it’s the advertiser, publisher or even the brand itself, consumers are making themselves heard by rejecting advertising. According to a recent eMarketer survey, one in five UK consumers now use ad blockers and that’s expected to rise to over one in four – 27% – in 2017. I recently attended VOD Professional’s VUIX Conference in London and discussed this topic of conversation as it affects all within premium video publishing, regardless of whether content is delivered via streaming, OTT or VOD.

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    FreeWheel Hackathon 2016: Unleashing the Beasts of Innovation

    By Song (Free) Du,
    VP, Engineering,
    FreeWheel

    We recently completed FreeWheel’s Second Annual Global Hackathon: a 24-hour marathon during which our people transcend geo and departmental borders to collaborate, incubate and innovate. This year’s hackathon was a record-breaking event for our company. More than 250 hackers in the US, China, France and the UK consumed record amounts of coffee and Red Bull while building 49 impressive projects that promote both innovation and efficiency in our operations. The demo phase of the hackathon was streamed globally to foster connection across the entire organization.

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    Unification: The Path to Scale and Simplicity

    Like all mass media, the TV and premium video industry is in a time of transition: digital technology is impacting the way people choose to consume media which has far reaching consequences. Reports of TV’s death have been greatly exaggerated but there is no doubt that viewing habits are creating more complexity for the media owner, the brand advertiser, and everyone in between. The good news is that while linear TV viewing may be declining, total audience/viewing of video is up, affirming the need to re-aggregate these fragmented audiences to achieve scale across the array of new screens.

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