FreeWheel Views

  • Welcome to the FreeWheel Blog. Our presence at the center of the New TV Ecosystem provides us with a unique point of view on the many issues facing the industry. The purpose of the FreeWheel blog is to share our perspective on industry opportunities, news and stories, including a look behind the scenes at how we power the advertising businesses of the largest media and entertainment companies in the world, while enabling them to scale their business and maximize value from their content.

  • Advancing the Ad Experience: 250 Brand & Agency Leaders Share Their Views

    James Rothwell
    By James Rothwell,
    VP, Global Agency, Brand & Industry Relations,
    FreeWheel

    With audience buying and cross-screen TV executions ready to play a much larger role in this year’s TV Upfront market narrative, advancing the advertising experience is a crucial topic for both buyers and sellers of premium video. Today the ad experience in digital video is far from perfect. Whether it is too many or poor […]

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    Over-the-Top Devices: Where We Are and Where We’re Headed

    By Jeremy Scher,
    Associate, Advisory Services,
    FreeWheel

    In the FreeWheel Video Monetization Report: Q4 2016 (VMR) we observed first-hand the tremendous growth of over-the-top (OTT) devices over the past two years. These connected devices have evolved from just 8% share of premium video ad views two years ago in Q4 2014 to a solid 27% in Q4 2016. The message from consumers to publishers aiming to increase viewership and buyers hoping to reach an engaged audience is clear: video will always have a home on the big screen.

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    Women’s History Month: Continuing the Conversation

    By Ayme Yaiser,
    Vice President, Global Brand Marketing,
    FreeWheel

    On International Women’s Day, I highlighted meaningful conversations with several fabulous women from FreeWheel. The heartwarming response to the candor and wisdom these ladies shared was amazing! Building on that momentum we continue celebrating Women’s History Month by expanding the conversation to include five amazing leaders across other functions within Comcast’s advanced advertising business. Below, we showcase their responses behind the sources of inspiration in their career journey, their definitions of success and the importance of women supporting each other across our expanding global organization.

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    Five Themes of the FreeWheel VMR: Q4 and Year-End Insights: 2016

    By Ying Wang,
    Director, Advisory Services,
    FreeWheel

    The FreeWheel Video Monetization Report: Q4 2016 (VMR) launched on March 21st. The VMR takes a full-year look at 2016 as a whole, as well as quarter-specific trends, through the lens of general trends and themes that speak to the value of premium content and environments. For the 24th consecutive quarter, the upward trends in video continue, with no sign of slowing down. While our data highlights the opportunity in premium video, it also shines a light on just how complex managing a digital video business is today.

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    True Yield: The FreeWheel Perspective

    True Yield: The FreeWheel Perspective

    By Geoff Wolinetz,
    Vice President of Client Relationships,
    FreeWheel

    In early March, I was fortunate to attend AdMonsters’ Publisher Forum in Palm Springs, CA—an event tailored to senior leaders in ad operations and technology featuring in-depth peer-to-peer discussions that drive actionable results and industry best practices. In addition to being able to escape the frigid New York weather for a couple of days, I had the opportunity to speak to these industry leaders about something that we think about a lot at FreeWheel: True Yield.

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    Le Petit Web: How the Video and TV Advertising Industry Can Flourish

    By Marie Giesbert,
    VP, Marketing

    On Tuesday, February 28th, Le Petit Web, French online media – specialized in digital economy news – held their conference “Open Gardens, Walled Gardens: the New TV & Video Alliances” in Paris. This intense half-day conference, of which FreeWheel was a sponsor, brought together top media and entertainment executives to discuss how French and European media groups can build a balanced, transparent, and sustainable video economy with the support of the entire advertising value chain.

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    Women’s History Month: Conversations with the Women of FreeWheel

    By Ayme Yaiser,
    Vice President, Global Brand Marketing,
    FreeWheel

    In the days leading up to International Women’s Day, I had the good fortune of interviewing several fabulous women on FreeWheel’s leadership team. These dynamic engineers, product experts, sales leaders, services pros, and marketers are part of a global community of strong, smart women that empower our clients with the technology at the center of the New TV Ecosystem. In our first installment, several colleagues candidly share their story of origins – the inspirations behind their chosen career path, what drew them to FreeWheel, and their unique perspectives on what it means to be a woman in the technology industry. Read on to hear how they’re encouraging all of us to be stronger, together.

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    A Look Ahead in 2017 for the FreeWheel Council for Premium Video

    By James Rothwell,
    VP, Global Agency, Brand & Industry Relations,
    FreeWheel

    The FreeWheel Council for Premium Video was proud to achieve a number of successes in 2016—a critical year in which we laid the foundation of our mission to serve the collective interest of those in the premium video industry through leadership positions, research, and advocacy promoting the New TV Ecosystem. And as we are looking […]

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    Super Bowl LI: Redefining the Digital Viewing Experience

    By Jon Heller,
    Co-Founder & Co-CEO,
    FreeWheel

    On Sunday February 5th, FreeWheel was the exclusive provider of ad decisioning solutions for FOX’s production of Super Bowl LI, enabling FOX to serve both national and local affiliate ad streams across all digital platforms with its Hybrid Linear Digital Ad Scheduler (HyLDA). In a Super Bowl streaming first, FOX supported custom digital ad insertions for 135 participating affiliates.

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    Celebrating FreeWheel Tech Talent During National Engineers Week [Infographic]

    By Terra Mrkulic,
    Social Media & Content Marketing Director,
    FreeWheel

    FreeWheel is once again honoring the incredible talent in our global Engineering Teams during National Engineers Week. This week is the perfect opportunity to highlight the dedication, accomplishments, and innovations of our best-in-market engineering team, while also encouraging STEM learning for all students.

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