FreeWheelers pride ourselves on being purposeful, deeply caring, and proudly unique, both as individuals and as a company. In mid-March, FreeWheel brought all of these characteristics to the table when joining some of NYC’s best and brightest media and entertainment companies at the 7th Annual Bowling for Breast Cancer event to support BreastCancer.org, the world’s leading online resource for breast health and breast cancer awareness. Determined to surpass last year’s successful participation, we put the “fun” in fundraising by hosting a series of pre-event activities to help our team raise funds for the big event. Below you will find recaps of our Super Bowl Mimosa Monday & Super Bowl Pool, our Charity Spin Class, and Create Your Own Cocktail party.
Super Bowl 50 inspires our campaign kickoff and elevates our fundraising to $2,578
The Super Bowl provided two opportunities for our team to kick off fundraising and team participation. First, the Bowling for Breast Cancer team hosted a post-Super Bowl Mimosa Monday where FreeWheel employees donated $5 to indulge in a mimosa and a bagel, donated by the Brooklyn Bagel & Coffee Company. This first event in our series raised $618, a great start toward achieving our ambitious fundraising goal of $7,500. An additional $1,960 was raised through the annual Super Bowl Pool, where participants agreed to donate 50% of the funds paid to enter the Pool to our team.
Hands down our biggest fundraiser was our first ever FreeWheel Charity Spin Class, held at Peloton Cycle and led by the fearless and fearsome So You Think You Can Dance alum, Jessica King. This class was a huge hit, we filled 58 out of 60 bikes with FreeWheelers, Clients, and friends, raising $2,730 while sweating through our matching “ee” t -shirts and tanks.
Cocktails for a Cure
Our final event to raise awareness and funds for this great cause was a Create Your Own Cocktail party, where teams of FreeWheelers donated their time and supplies to create signature cocktails. Colleagues and friends were invited to buy tickets for the opportunity to try everyone’s unique cocktails with names like, “P.I.M.S. Cup,” (the winner of the evening’s votes) “Marketerita’s,” “Good Kind Dustin’s Royal Tea Punch,” and “The Draper.” Create Your Own Cocktail was so popular that our London and Silicon Valley offices held similar events as well, generating in total over $2,000 in donations.
The Big Event: Bowling for Dollars
All told, we entered the charity event on Wednesday, March 16th having raised $12,000, nearly double our efforts from the previous year, earning us the “highest fundraisers” award for the second year in a row… but we didn’t stop there! Over the course of the evening, we also racked up wins on the lanes, achieving “highest overall score” with “highest individual score” and “most individual strikes” going to our chief revenue officer, James Rooke. In true FreeWheel fashion, we also got a nod for most team spirit for the second year running.
I was so proud to lead the charge for this incredible event which in total raised $342,000 across all their fundraising teams and activities. It was a great opportunity to support a truly deserving cause while bringing together the various teams and departments at FreeWheel. I am already looking forward to next year!