In recent years, many players in the industry have invested in developing and optimising their content platforms – mainly in OTT – and are now looking into their business models. How can combined advertising and subscription-based business models allow industry actors to sustain and create incremental value on premium video content and focus on ROI?
KEY VIDEO INSIGHTS:
- The emergence of hybrid business models – a combination of subscription and advertising
- Bringing together the best of the two worlds – FreeWheel and Comcast Technology Solutions are the example
- The evaluation of assets’ lifetime value – a key driver to success