Video content monetization: Entering a new era of business models
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Thomas Bremond
By Thomas Bremond,
General Manager, International,
FreeWheel & Comcast Technology Solutions

In recent years, many players in the industry have invested in developing and optimising their content platforms – mainly in OTT – and are now looking into their business models. How can combined advertising and subscription-based business models allow industry actors to sustain and create incremental value on premium video content and focus on ROI?

KEY VIDEO INSIGHTS:

  • The emergence of hybrid business models – a combination of subscription and advertising
  • Bringing together the best of the two worlds – FreeWheel and Comcast Technology Solutions are the example
  • The evaluation of assets’ lifetime value – a key driver to success

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