FreeWheel Council for Premium Video

Welcome to the FreeWheel Council for Premium Video


FreeWheel is committed to lead advocacy efforts to advance the premium video industry.

The FreeWheel Council (FWC) operates as an educational and organizing resource to assist marketers in reaching desired audiences in premium video environments, conducting research documenting the benefits of premium video, and championing the interests of member publishers and the market.

Founded in 2015, The FreeWheel Council for Premium Video (FWC) is an advocacy group, comprised of 30 premium video providers, including programmers, operators, and digital pure-plays.

Following on the success of the FWC in North America, in 2017 FreeWheel launched a similar group of programmers and operators in Europe with the same mission: The FreeWheel Council for Premium Video, Europe (FWCE).


The FWC serves the collective interest of those in the premium video industry through leadership positions, research, and advocacy promoting the premium video economy.


  • Promoting greater adoption of premium video throughout the industry
  • Educating marketers on the advantages and value premium video offers
  • Conducting research and publishing positions documenting the strengths of premium video
  • Advocating for industry-wide recognition of the unique nature of premium video

Please contact us with any questions or interest.

The Short-Form Video Ad Experience: Engagement, Expectations & Impact

Access new research revealing advertising’s impact within short-form content based on a study of almost 3,000 viewers.

Understand how consumer engagement and emotional reactions change when presented with different content and ad scenarios. This study also illuminates viewer expectations of the ad experience, giving both publishers and advertisers uncommon insights on how to drive better and more engaging advertising.

Download the Position Paper