FreeWheel is committed to lead advocacy efforts to advance the premium video industry.
The FreeWheel Council (FWC) operates as an educational and organizing resource to assist marketers in reaching desired audiences in premium video environments, conducting research documenting the benefits of premium video, and championing the interests of member publishers and the market.
Founded in 2015, The FreeWheel Council for Premium Video (FWC) is an advocacy group, comprised of 30 premium video providers, including programmers, operators, and digital pure-plays.
Following on the success of the FWC in North America, in 2017 FreeWheel launched a similar group of programmers and operators in Europe with the same mission: The FreeWheel Council for Premium Video, Europe (FWCE).
The FWC serves the collective interest of those in the premium video industry through leadership positions, research, and advocacy promoting the premium video economy.
THE PURPOSE OF THE FWC
- Promoting greater adoption of premium video throughout the industry
- Educating marketers on the advantages and value premium video offers
- Conducting research and publishing positions documenting the strengths of premium video
- Advocating for industry-wide recognition of the unique nature of premium video
News and information about the FreeWheel Council:
New Research: The Six-Second Ad Experience
The Impact of Ad Length & Placement
The FreeWheel Council for Premium Video recently conducted research in partnership with Realeyes, focused on better understanding the impact of ad length on the ad experience and business outcomes.
With the rise of the six-second ad format in TV and premium video, it’s important to understand the best application of this format in relation to other longer ad creatives and how marketers can use it as one of many creative options in their arsenal to engage consumers.