FreeWheel Council for Premium Video

Welcome to the FreeWheel Council for Premium Video

FreeWheel is committed to lead advocacy efforts to advance the premium video industry.

The FreeWheel Council (FWC) operates as an educational and organizing resource to assist marketers in reaching desired audiences in premium video environments, conducting research documenting the benefits of premium video, and championing the interests of member publishers and the market.

Founded in 2015, The FreeWheel Council for Premium Video (FWC) is an advocacy group, comprised of 30 premium video providers, including programmers, operators, and digital pure-plays.

Following on the success of the FWC in North America, in 2017 FreeWheel launched a similar group of programmers and operators in Europe with the same mission: The FreeWheel Council for Premium Video, Europe (FWCE).


The FWC serves the collective interest of those in the premium video industry through leadership positions, research, and advocacy promoting the premium video economy.


  • Promoting greater adoption of premium video throughout the industry
  • Educating marketers on the advantages and value premium video offers
  • Conducting research and publishing positions documenting the strengths of premium video
  • Advocating for industry-wide recognition of the unique nature of premium video

Please contact us with any questions or interest.

The State of Unified Video: Today and Tomorrow

A New Position Paper by the FreeWheel Council

The FreeWheel Council for Premium Video’s latest report, The State of Unified Video, reveals how measurement is impacting the evolution of video investment.

The unification (or convergence) of linear and digital TV is upon us, with both buy- and sell-side players looking to transact across “video” in its entirety, regardless of screen or platform. However, to achieve the full potential of cross- platform transactions and simplify endemic complexity, improved technology, measurement and organizational alignment is required.

Download the Position Paper

We use cookies to manage our website and your consent is implied by your use of this site. Further information on our use of cookies is in our privacy policy.