FreeWheel Council for Premium Video

Welcome to the FreeWheel Council for Premium Video


FreeWheel is committed to lead advocacy efforts to advance the premium video industry.

The FreeWheel Council (FWC) operates as an educational and organizing resource to assist marketers in reaching desired audiences in premium video environments, conducting research documenting the benefits of premium video, and championing the interests of member publishers and the market.

Founded in 2015, The FreeWheel Council for Premium Video (FWC) is an advocacy group, comprised of 30 premium video providers, including programmers, operators, and digital pure-plays.


The FWC serves the collective interest of those in the premium video industry through leadership positions, research, and advocacy promoting the premium video economy.


  • Promoting greater adoption of premium video throughout the industry
  • Educating marketers on the advantages and value premium video offers
  • Conducting research and publiHomeshing positions documenting the strengths of premium video
  • Advocating for industry-wide recognition of the unique nature of premium video

Our latest Position:

Please contact us with any questions or interest.

Advancing the Ad Experience: 250 Brand & Agency Leaders Share Their Views

This position paper offers an in-depth exploration of the complicated equation required to deliver optimal ad experiences as audiences fragment across different screens.  With audience buying and cross-screen TV executions ready to play a larger role in this year’s Upfronts, advancing the advertising experience is a crucial topic for both buyers and sellers of premium video.

Download the Position Paper