Group Formed to Protect Content in Digital World
A+E, Comcast, Discovery, Disney, Fox, NBCU, Turner and Univision join council spearheaded by FreeWheel
September 14, 2015 by Jon Lafayette, Broadcasting & Cable
“A group of top TV companies have joined an advocacy group to maintain the value of their content as the advertising world becomes more digital and programmatic.
Organized by ad-tech firm FreeWheel, the Council for Premium Video already includes ABC, A+E Networks, Comcast, Discovery Communications, ESPN, Fox, NBCUniversal, Turner Broadcasting and Univision Communications.”
Read the full story at Broadcasting & Cable.