May 16, 2014 by P.J. Bednarski
FreeWheel’s usually-revealing quarterly analysis of video and video ad viewing shows that authenticated viewing continues to skyrocket, particularly in long-form and live.
Its new Monetization Report says that 29% of long-form and live viewing is now coming from authenticated sites, up an astonishing 438% from a year ago. The report is based on analysis of more than 75 billion ad views."
Read the full story at MediaPost.