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FreeWheel’s unique position at the center of the New TV Ecosystem gives us unprecedented access to the largest data set available on monetization and consumption of premium video content.
Video is evolving. We are evolving, too. The VMR now stands for the Video Marketplace Report, which reflects our heightened focus on consumer and buy-side trends to complement our comprehensive monetization data. As the worlds of linear TV and premium digital video converge, this report evolves to highlight trends across both.
The dataset used for this report is one of the largest available on the usage and monetization of professional, rights-managed video content, and is based on census-level advertising data collected through the FreeWheel platform.
From the thought leaders that bring you the quarterly Video Monetization Report (VMR), comes a new track of transformational research: FreeWheel Signature Insights, a platform for exploring the most widely-debated, needle-moving issues driving the premium video economy.