Live Streaming Takes Off, But Dynamic Ad Serving Needs to Catch Up
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February 24, 2015 by Kelly Liyakasa

“As consumers cut cords and stream more video, advertisers are tightening their purse strings at the TV upfronts.

But content owners shouldn’t fear too much. They aren’t losing their audiences, just watching them transition to IP-based connections.

In 2014, broadcasters experienced 67% growth in digital video ad views for shows in their first season, according to TV publisher ad server FreeWheel’s Video Monetization Report, released Tuesday.”

Read the full story at AdExchanger.