Longform Video Gets Most Ads, but Shorts Get the Audiences: Report
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May 5, 2014 by David Bloom

"Long-form videos continue to grab the most online advertising. But creators who want to build big audiences also need short content, according to a report from Freewheel, an ad-monetization tech company. ”Long-form (content) leads the way,” said Brian Dutt, director, advisory services for Freewheel, who presented the company’s quarterly report on online video and advertising trends this morning at Digital Hollywood in LA."

Read the full story at Deadline.