Coverage of the Q3 2015 Video Monetization Report
November 19, 2015 by P.J. Bednarski, MediaPost
“By now, the trajectory on online viewing and online video advertising seem to be fairly straightforward–the story is growth in viewing on mobile devices and on OTT devices. So the news in FreeWheel’s Q3 Video Monetization Report is mainly just the percentages.
Some of those increases are pretty amazing, though. For example, the new report, out today, says 65% of all long-form ad views are coming from behind authenticated, TVEverywhere walls. A year ago, that accounted for “just” 46% of all ad views, says FreeWheel…”
Read the full story at MediaPost.