Set-Top VOD Ads Still Play
Account for 18% of Total Video Ad Views: Coverage of the Q3 2015 Video Monetization Report
November 18, 2015 by Jeff Baumgartner, Multichannel News
“OTT devices such as Roku boxes, Apple TVs and gaming consoles have become key conduits for digital video advertising, but the traditional set-top box remains a significant player in the overall market.
In its Video Monetization Report for Q3 2015, FreeWheel, the multiscreen ad-tech firm acquired by Comcast in March 2014, discovered that the set-top VOD accounted for 18% of total video ad views studied by FreeWheel, making it the second largest device category following desktops and laptops. This report was FreeWheel’s first to incorporate metrics on STB VOD devices.”
Read the full story at Multichannel News.