OTT Ad Views Triple
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August 20, 2014

"Viewing of digital video ads on OTT devices in the US more than tripled in the year to June, but desktops and laptops continue to account for over three quarters of the total, research has shown.

The quarterly Video Monetization Report from FreeWheel highlighted a year-on-year growth of 236% for ad views on OTT devices, with consumers proving particularly keen to invest in streaming set-top boxes and dongles in order to watch online video."

Read the full story at WARC.