Press Coverage of FreeWheel Partnership with Hearst Television Announced April 8, 2019
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On April 8, 2019, Hearst Television and FreeWheel, A Comcast Company, announced that they have partnered to offer a scalable, premium over-the-top (OTT) video solution to advertisers. Hearst Anyscreen, Hearst Television’s OTT advertising product, will use FreeWheel’s Monetization and Revenue Management (MRM) platform to enhance and expand access to premium OTT video inventory. See press release detailing the partnership.

Here’s a roundup of the press coverage of this announcement: 

Hearst Television Taps FreeWheel to Help Bring Scalable Premium Over-The-Top Video Solution to Advertisers
Business Wire

Today, Hearst Television, a subsidiary of Hearst, and FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced that they have partnered to offer a scalable, premium over-the-top (OTT) video solution to advertisers. Hearst Anyscreen, Hearst Television’s OTT advertising product, will use FreeWheel’s Monetization and Revenue Management (MRM) platform to enhance and expand access to premium OTT video inventory. This will allow Hearst Television to improve the scale and transparency of the inventory available on its owned properties and to augment OTT advertising campaigns with additional inventory sources within the FreeWheel marketplace.

Hearst Television expands access to its growing OTT inventory with FreeWheel partnership 
The Drum, by Andrew Blustein

Hearst Television has partnered with FreeWheel to scale out its OTT ad product Hearst Anyscreen. Anyscreen has become Hearst Television’s fastest-growing ad product since its launch in September 2018, said the company’s director of ad products Adam Noble. Now it will use FreeWheel’s Monetization and Revenue Management platform to expand access to its inventory.

Hearst Turns to FreeWheel for OTT Video Ad Solution
MediaPost, by Alex Weprin

Hearst Television, the Hearst subsidiary that owns and operates TV and radio stations in 26 markets, is tapping Comcast’s FreeWheel for its over-the-top video advertising solution. As part of the deal, FreeWheel’s Monetization and Revenue Management (MRM) platform will power Hearst’s OTT ad product Hearst Anyscreen, providing expanded access to OTT inventory.

 
Hearst TV Using FreeWheel for Over-the-Top Ad System
Broadcasting Cable/TVB, by Jon Lafayette

Hearst Television said it is working with Comcast’s FreeWheel to build an over-the-top video advertising system. Hearst Anyscreen will use FreeWheel’s Monetization and Revenue Management system to provide access to premium OTT inventory at scale with transparency. Hearst Anyscreen will include inventory from A+E Networks

 
Hearst TV teams with Comcast’s FreeWheel for OTT advertising service
FierceVideo, by Ben Munson

Hearst Television and Comcast-owned FreeWheel are partnering on an OTT video advertising solution combining Hearst Anyscreen with FreeWheel’s Monetization and Revenue Management (MRM) platform. Hearst Television will be able to expand availability of ad inventory on its owned properties and use additional inventory sources within the FreeWheel marketplace for its OTT advertising campaigns. FreeWheel described its partnership with Hearst as a first step toward enhancing the value of local broadcast inventory, and that the next stages will focus on the co-development of initiatives to further the unification of digital video and linear TV inventory.

 

Comcast FreeWheel, Hearst Partnership Bolsters Ad Campaigns
Smartbrief

Comcast’s FreeWheel is combining its Monetization and Revenue Management service with Hearst Television’s Anyscreen to bolster local over-the-top advertising initiatives. The partnership will allow marketers to tap into both Hearst and FreeWheel ad inventory, such as content from A&E, and eventually combine TV and digital marketing.