In October 2018, FreeWheel announced the launch of DRIVE, a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV, including OTT, STB VOD, and digital video, using advanced data and measurement capabilities. Here’s a roundup of the related press:
FreeWheel Looks to Scale OTT Advertising with New Ad Products
AdAge, by Jeanine Poggi
Comcast-owned FreeWheel is introducing a one-stop shop for buying commercials in these emerging forms of TV. Dubbed Drive, the suite of new ad products will allow buyers to access inventory from FreeWheel’s clients, which include more than 60 of some of the top TV networks and publishers that are being served on platforms like Roku, Amazon Fire, Google Chromecast and Apple TV, among others.
FreeWheel Launches Ad Product Suite, Boosts Competition With Roku
AdExchanger, by Rae Paoletta
FreeWheel released the next generation of its ad exchange on Tuesday. The Comcast-owned ad server built off its legacy ad exchange, enhanced by technology from its acquisition of StickyAds in 2016, for its updated ad product suite, DRIVE. The new exchange is designed to let marketers more easily buy over-the-top (OTT), set-top box video on demand and digital video inventory from any of FreeWheel’s opted-in publishers.
3 Ad-Tech Stories You Need to Know This Week
AdWeek, by Ronan Shields
Today, Comcast-owned Freewheel announced the debut of its ad exchange Drive, offering media buyers the opportunity to purchase emerging forms of video inventory. Drive lets buyers purchase aggregated content from the Comcast-owned unit and includes Over-the-Top (OTT), Set-top Box Video on Demand (STB VOD) and digital video ad units plus advanced data and measurement capabilities, with Freewheel claiming it helps bring simplicity to the increasingly complex TV sector.
FreeWheel Launches Tools for OTT, VOD Ad Inventory
Broadcasting and Cable, by: Jon Lafayette
FreeWheel said it has launched Drive, a suite of advanced advertising tools designed to help marketers reach consumers across new forms of TV including over-the-top, set-top-box, on demand and digital video. A unit of Comcast, FreeWheel said Drive offers advertisers access to a lot of traditional TV programming on new platforms and provides them with measurement metrics similar to linear TV.
FreeWheel’s Drive: Advanced Ad Suite to Include OTT, VOD
MediaPost, by Wayne Friedman
Comcast’s FreeWheel — the big ad-serving platform — is launching an integrated advanced advertising suite called Drive to help marketers reach OTT, VOD and digital video consumers. FreeWheel will aggregate OTT and VOD inventory from its supply partners, including AOL, DirecTV, Fox, NBC Universal, Turner, and Viacom, as well as pay TV providers digital inventory and other publishers.
Today, FreeWheel, A Comcast Company, announced the launch of FreeWheel’s DRIVE, a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV, including Over-the-Top (OTT), Set-top Box Video on Demand (STB VOD) and digital video, using advanced data and measurement capabilities.