Press Coverage of FreeWheel’s Partnership with Nielsen Announced June 19, 2018
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On June 19, 2018, Nielsen and FreeWheel, A Comcast Company, announced plans to expand measurement to over-the-top and set-top box video on demand inventory. This effort will enhance the value of the television ecosystem through additional data-enabled, targetable premium digital video platforms for programmers, MVPDs, agencies and advertisers to effectively reach consumers. See press release detailing the partnership

Here’s a roundup of the press coverage of this announcement:

Nielsen and Comcast Team Up to Measure VOD and OTT Ads
Adweek, by Jason Lynch
Nielsen is taking a big step to strengthen its measurement efforts for ads on OTT and set-top box video on demand, teaming up with Comcast’s ad-serving platform FreeWheel to determine ratings for the VOD ads, not just the content. Read Full Article…

Nielsen, FreeWheel Expand OTT, On-Demand Measurement
Broadcasting & Cable, by Jon Lafayette
Nielsen and Comcast’s FreeWheel said they will expand measurement of over-the-top and set-top box video-on-demand inventory. The effort is aimed at creating additional TV advertising inventory, using data to improve the targeting of viewers, making it more attractive to marketers. Read Full Article…

Nielsen, FreeWheel To Measure OTT And VOD Viewing
Mediapost, by Alex Weprin
Nielsen and FreeWheel — the video advertising platform owned by Comcast — will expand their measurement of viewing to over-the-top and set-top-box video-on-demand inventory. The deal with FreeWheel follows a deal that Nielsen signed with Comcast to incorporate set-top-box viewing data into its panel data. Read Full Article…

FreeWheel Expands Measurement to More On-Demand Viewing [VIDEO]
Beet.tv
FreeWheel announced that it will expand its measurement capabilities to over-the-top and set-top box video on-demand inventory, after a partnership with Nielsen. In this video interview with Beet.TV, FreeWheel general manager David Clark says the deal will help ad buyers get better incremental reach, including to light TV viewers. Read Full Article and Watch the Video…

Nielsen, Comcast’s Freewheel open up measurement on OTT, STB VOD inventory
FierceCable, by Ben Munson
Nielsen and Comcast video ad firm FreeWheel are teaming up to expand measurement to over-the-top and set-top box video-on-demand inventory. The effort to add targetable digital video platforms for programmers, MVPDs, agencies and advertisers arrives not long after Nielsen began integrating Comcast’s nonpersonally identifiable TV viewing data with its panel data. Read Full Article…

Video On Demand Inventory Gets Expanded Measurement
Radio+Television Business Report
The expansion of over-the-top (OTT) and set-top box video on demand (VOD) inventory has led to many calls from marketers to bring solid metrics to those charged with plotting a media buying and planning strategy. Now, those calls are being heeded by the dominant audience measurement company in the U.S., and a unit of Comcast. Read Full Article…

Nielsen, Comcast’s FreeWheel Team to Turn on OTT, VOD Measurement
CED Magazine
Nielsen and Comcast’s FreeWheel on Tuesday laid out plans to expand TV measurement across OTT and set-top box VOD inventory, in an effort to help marketers capitalize on the expanding overall TV ecosystem. Read Full Article…

Nielsen, FreeWheel expand measurement for OTT, STB VOD inventory
Rapid TV News
In what could be a milestone that enhances the way in which value in the TV ecosystem is derived, and potentially unlocking additional impressions and revenues, ad tech firm FreeWheel is working with Nielsen on new digital measurement.  Read Full Article…