In January 2018, The FreeWheel Council Europe launched the European Video Measurement Matrix. Here’s a recap of the press coverage surrounding the report.
The Council, which is backed by the likes of Channel 4, Canal+, RTE, MTG and Sky Media, has created the report as a reference tool to provide information on similarities and differences across Europe and “open up a dialogue on how metrics should evolve over time to serve the interests of brands and premium video providers alike.”
FreeWheel Reveals European Video Measurement Matrix
The European Video Measurement Matrix was created in response to previous FWCE whitepaper Defining a View, which looked at viewability standards across the premium video industry and called for more consistent and wide-ranging performance measurement beyond ad views.
The latest insights from the advocacy group – which includes major European broadcasters and operators such as Channel 4, Sky, MTG and TF1 among its members – brings together information from some of the main players in the current cross-screen measurement landscape.
There is unprecedented demand from advertisers to fully understand audiences across TV and digital video: which consumers were reached and how they responded to their ads across all platforms means accurate measurement is more critical than ever.