Press Coverage of the FreeWheel Council’s European Video Measurement Matrix
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In January 2018, The FreeWheel Council Europe launched the European Video Measurement Matrix.  Here’s a recap of the press coverage surrounding the report.

FreeWheel Council for Premium Video Europe launches Measurement Matrix
TVB Europe, by Jenny Priestley

The Council, which is backed by the likes of Channel 4, Canal+, RTE, MTG and Sky Media,  has created the report as a reference tool to provide information on similarities and differences across Europe and “open up a dialogue on how metrics should evolve over time to serve the interests of brands and premium video providers alike.”

 FreeWheel Reveals European Video Measurement Matrix
Advanced Television

The European Video Measurement Matrix was created in response to previous FWCE whitepaper Defining a View, which looked at viewability standards across the premium video industry and called for more consistent and wide-ranging performance measurement beyond ad views.

 The FreeWheel Council for Premium Video Europe Reveals its European Video Measurement Matrix: a Robust View of Industry Metrics
Ad Tech Daily

The latest insights from the advocacy group – which includes major European broadcasters and operators such as Channel 4, Sky, MTG and TF1 among its members – brings together information from some of the main players in the current cross-screen measurement landscape.

Member Report: FreeWheel – The European Video Measurement Matrix – A Robust View of Industry Metrics
IAB Europe

There is unprecedented demand from advertisers to fully understand audiences across TV and digital video: which consumers were reached and how they responded to their ads across all platforms means accurate measurement is more critical than ever.