On June 14, 2017, FreeWheel launched the Video Monetization Report: Q1 2017. Here’s a recap of the press coverage surrounding the report.
Premium TV/video advertising — TV networks programming content on advertising-supported digital TV platforms — is slowly catching up to linear TV advertising, via offering specific audience demographic guarantees.For the first-quarter period, FreeWheel, the Comcast-owned video advertising technology company, says 40% of digital video advertising views attached to premium TV/video were generated by campaigns with a demo guarantee. Read the full article.
Eyeballs continue to migrate to smartphones and tablets in greater numbers, but the TV screen still remains a key conduit in the over-the-top video era. Roku players, Apple TV boxes and other TV-connected OTT devices now lead the way in terms of online ad view share, according to a new report from FreeWheel, the Comcast-owned multiscreen advertising company. Read the full article.
Connected TVs now account for more ad views in premium video content in the U.S. than any other type of device, according to FreeWheel’s Video Monetization Report for Q1 ’17, which was released at VideoNuze’s 7th annual Online Video Ad Summit in NYC this morning. Connected TVs, or “OTT devices” as FreeWheel calls them, claimed 32% of ad views in Q1, up 16x from their 2% share just 4 years ago. Read the full article.
Tried-and-true direct sales models still dominate the video advertising landscape, but programmatic models continue to gain ground. FreeWheel, the Comcast-owned digital ad-tech firm, said it observed a 6% year-on-year rise in monetization via programmatic channels in the first quarter of 2017. Read the full article.
The TV industry has never been closer to seeing true unification in premium video, according to the Q1 2017 Video Monetisation Report (VMR) from advertising management solution provider FreeWheel. The report reveals that overall, video monetisation from live streams that mirror linear TV is increasing, with, for the first time, over-the-top TV (OTT) surpassing desktop as the largest platform where premium video is consumed in the US. Read the full article.
Europe leads on programmatic channels
FreeWheel, the advertising management solution, has released its Q1 2017 Video Monetisation Report (VMR), revealing how the industry has never been closer to seeing true unification in premium video. Video monetisation from live streams that mirror linear TV is increasing, the new study revealed, while for the first time OTT has now surpassed desktop as the largest platform where premium video is consumed in the US, making up 32 per cent of ad view composition, although it is still lagging behind in Europe, where it is at 19 per cent. Read the full article.