On September 28, 2017, FreeWheel launched the Video Monetization Report: Q2 2017. Here’s a recap of the press coverage surrounding the report.
Advertisers have been returning to television, in both linear and digital forms, just as old beloved shows have started returning to screens. As more publishers and networks continue experimenting with streaming live video, FreeWheel, part of the Comcast Advanced Advertising Group, has seen a marked increase in ad views during live news streaming. Ad views during live news programming grew by 150 percent from Q2 2016 to Q2 2017, with most of the growth coming from full-episode and live views for news, entertainment and sports. Read the full article.
Ad Views in Premium Video Jump 17%, FreeWheel Says
Broadcasting & Cable, by Jon Lafayette
Advertisers continue to flock to premium digital video, according to a new report from FreeWheel. Premium ad views grew at 17% year-over-year, driven by strong double-digit growth of full-episode and live stream monetization, FreeWheel said in its 2nd Quarter Video Monetization Report. Video starts were up 26%. FreeWheel noted that advertisers have expressed concerns about fraud and viewability in some forms of digital advertising. Read the full article.
Digital premium TV/video advertising views are rising, with strong double-digit increases in the second quarter. Video advertising management company Freewheel says views rose by 17%, mostly due to strong growth from full-TV episodes and live streaming. Sixty-one percent of premium ad views came from full TV episodes — up 17% versus the year before. Live TV-digital premium ad views were at 21% — 40% higher — coming mostly from sports, which contributed 73% of those live ad views. TV-video clips commanded 18% of all ad views, down 2% from last year. Read the full article.
Connected TVs and set-top box delivered VOD now account for 49% of ad views on premium video, according to FreeWheel’s Video Monetization Report for Q2 ’17. That’s a small bump from the combined 48% they accounted for in Q1 ’17, but a huge increase from the combined 1% back in Q2 ’13. Read the full article.
FreeWheel: Ad views in premium video increases
FreeWheel, the video advertising management solution, has released its Q2 2017 Video Monetisation Report (VMR), revealing that the growth of premium video is continuing apace across all devices and platforms, with viewers particularly embracing live and TV-quality digital content. Read the full article.
Video streaming shifts to connected TV, STBs
Rapid TV News, by Michelle Clancy
Video starts for ad-supported premium streaming video in the US grew 26% year-on-year for the second quarter, with ad views up 17%. Interestingly, most of that comes from connected TVs and set-top-box (STB)-based VOD. Together, these now account for 49% of ad views on premium video, according to FreeWheel’s Video Monetization Report for Q2 2017. Read the full article.
FreeWheel Video Monetisation Report reveals growth of live and ‘TV-style’ ad viewing
What’s New In Publishing
FreeWheel, the leading video advertising management solution, has today announced the launch of its Q2 2017 Video Monetisation Report (VMR), revealing that the growth of premium video is continuing apace across all devices and platforms, with viewers particularly embracing live and TV-quality digital content. Read the full article.