Press Coverage of the FreeWheel VMR: Q1 2018
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On June 27, 2018, FreeWheel released the FreeWheel Video Monetization Report: Q1 2018 with Year-End Insights.  Here’s a recap of the press coverage surrounding the report:

Live Digital Ad Viewing Grows, Sports Is Key Driver
MediaPost, by Wayne Friedman

Live viewing of advertising views on all digital media platforms continues to rapidly climb — with sports content the main reason. In the first quarter, live viewing comprised 35% of all advertising views, up from 24% a year ago, and 5% five years ago. This research comes from FreeWheel, the Comcast-owned video management company, based off of census-level advertising data through the FreeWheel platform.

Premium Video in Europe Continues to Evolve on the Big Screen
Rapid TV News by Joseph O’Halloran 

The latest Video Monetization Report from adverting platform provider FreeWheel has pinpointed the continued evolution of premium video advertising in Europe, driven by the growing popularity of live sports content and streaming services.

Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind
ExchangeWire by Sonja Kroll

According to FreeWheel’s Q1 2018 Video Monetization Report, ad views in Europe grew 37% in Q1 of 2018 year-on-year, while the number of video views rose 10%. The report identifies several key trends in the area of video monetization.

Online Advertising Views in Europe Outpacing US Growth
Digital TV Europe

Online advertising views in Europe increased 37% in the first three months of the year compared to the same period in 2017 – more than the 34% growth recorded in the US – while the number of video views rose by 10%, according to Comcast-owned advertising technology outfit FreeWheel’s Q1 2018 Video Monetization Report. 

Video advertising views in Europe up over a third in Q1
TVB Europe by 

Year-on-year premium video advertising views were up by 37 per cent in the first three months of 2018 according to Freewheel’s latest Video Monetisation Report.

Premium Video in Europe Continues to Evolve on the Big Screen, Reveals Latest FreeWheel Video Monetisation Report
Ad Tech Daily

Live sporting events and streaming services help drive growth, while the TV set remains platform of choice.

Rapport: Tittandet på videoreklam ökar i Europa
Dagens Media by Janne Naess

Streamingtjänster och livesport lyfter reklamen både i Europa och USA. Visningarna har ökat med 30-40 procent jämfört med förra året, samtidigt som antalet annonser per paus har minskat, enligt Freewheels rapport.

Timori sulla trasparenza frenano la crescita della pubblicità video in programmatic
Programmatic Italia by Rosa Guerrieri

In Europa gli acquisti diretti coprono l’84% delle transazioni di spot premium. I dati del Video Monetisation Report di FreeWheel sul primo trimestre 2018.

TV, cresce il premium video

La pubblicità premium video a livello europeo è in continua crescita, trainata soprattutto dalle dirette sportive e i servizi streaming. E’ quanto emerge dal Video Monetisation Report sul primo trimestre 2018 realizzato da FreeWheel, società del gruppo Comcast. La ricerca ha inoltre evidenziato la crescita del piccolo schermo.

L’ultimo “Video Monetisation Report” di FreeWheel conferma l’inarrestabile crescita europea del premium video sul piccolo schermo
Daily Online

Il trend di progresso è stato sostenuto dalle dirette degli eventi sportivi e dai servizi di streaming, mentre la TV rimane la piattaforma favorita. 

Freewheel: inarrestabile crescita per il premium video sul piccolo schermo
Pubblicità Italia

L’incremento è stato sostenuto dalle dirette degli eventi sportivi e dai servizi di streaming, mentre la televisione rimane la piattaforma favorita