Press Coverage of the FreeWheel VMR: Q2 2018
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In September 2018, The FreeWheel Council released the FreeWheel VMR: Q2 2018.  Here’s a recap of the press coverage surrounding the report.
 
Ad Views in Premium Content Rose 35% in 2Q: FreeWheel
Broadcasting & Cable, by Jon Lafayette

Views of premium video content delivered either live or on demand via set top boxes and streaming rose 31% in the second quarter compared to a year ago and ad views in that content rose by 35% compared to a year ago, according to a new report by FreeWheel, a division of Comcast.
 
OTT Dominates Digital Video Ad Views
MediaPost
 
Over-the-top TV platforms continue to gain share of digital video advertising views. A second-quarter 2018 report from Comcast’s FreeWheel unit — its video management business– said OTT platforms comprise 41% of all digital video advertising views, — the highest for all digital video platforms. These views are up 54% year-over-year.
 
FreeWheel: “TV Advertising has never been stronger”
Advanced Television

FreeWheel, a Comcast Company, has released its Q2 2018 Video Monetization Report (VMR), which tracks marketplace trends on premium video consumption and advertising across STB VoD, OTT, Desktop, Smartphone and Tablets.

FreeWheel Finds Premium Video Ad Views on the Big Screen Surpassed 50% of Total for First Time as TV’s Digitalization Accelerates
Business Wire

 
FreeWheel, A Comcast Company, released its Q2 2018 Video Monetization Report (VMR), which tracks marketplace trends on premium video consumption and advertising across Set-Top Box Video on Demand (STB VOD), Over-the-Top (OTT), Desktop, Smartphone and Tablets. The report found that in Q2 2018, the majority of premium, digital video ad views (57%) in the U.S. were delivered to the TV screen versus other digital devices, highlighting the increase of OTT and STB VOD advertising and reinforcing the importance of the “new living room” for advertisers. All devices, however, showed year-over-year increases in ad views, with smartphones showing the most growth (76%).
 
FreeWheel: Connect TV and VOD Viewing Drive Over Half of All Premium Video Views
VideoNuze iQ, by Will Richmond

Connected TV devices and set-top box VOD now account for 57% of all premium video views in the U.S. according to FreeWheel’s Q2 Video Monetization Report (VMR) released today. It is the first time CTV and STB VOD have driven more than half of premium video views, and is up from 49% in Q2 ’17.

World Cup-driven premium video growth bucks Europe programmatic trend
RapidTV News,
by Joseph O’Halloran

Continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are creating a more data-enabled future for TV advertising says research from FreeWheel.

Premium video sees growth in Europe, despite GDPR compliance
TVB Europe, by 

The report says in Europe, despite the arrival of new data regulations with GDPR, premium content saw an increase of 31 per cent in ad views and 22 per cent in video views during the second quarter of the year, compared with the same period in 2017. 

Premium video growth gains momentum thanks to FIFA World Cup
Broadband TV News

FreeWheel, a Comcast company launched its Q2 2018 Video Monetisation Report, which shows continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising.

Il video advertising con contenuti premium continua a crescere in Europa. I dati di FreeWheel
Engage, by Caterina Varpi

L’ascesa del premium video arriva grazie a grandi eventi quali la Coppa del Mondo Fifa e alla collaborazione sempre maggiore tra le emittenti, finalizzata a creare un futuro in cui la pubblicità televisiva sfrutta i dati in misura più significativa.