On March 21, 2018, FreeWheel released the FreeWheel Video Monetization Report: Q4 2017 with Year-End Insights. Here’s a recap of the press coverage surrounding the report:
In the fourth quarter of 2017, FreeWheel says OTT had 31% of share of premium video ad views (up 13% in the same period a year before); desktop computers, a 22% share (rising 10%); set-top box ad-supported video on demand, a 19% share (up 35%); smartphones at 19% (45% growth); and tablets at a 9% share (climbing 23%).
Premium video advertising is advancing at an impressive rate in Europe thanks to the migration of IP delivered content to the big screen and the increased popularity of live streaming, according to a new report from FreeWheel. The Q4 2017 Video Monetization Report (VMR), which looks at the performance of premium video for the whole of 2017, as well as including figures for the last quarter, found that ad views in Europe were up by 20 per cent across the year. This compares with a 22 per cent growth in the US during 2017.
The FreeWheel, the advertising management solution, has announced the launch of its Q3 2017 Video Monetization Report, revealing a further growth in video ad views, fueled by the continued rise of OTT-enabled devices and STB VOD (set-top box video on-demand) inventory.
Video Advertising: An Overview Between Online and Analog
Inside Marketing Italy,by Virginia Dara
For marketers, in short, the video format has now assumed a fundamental importance in the planning and selection of the media mix. The reasons are many and varied: it is not just one of the most mobile friendly formats , a factor that is anything but irrelevant if one considers the unstoppable increase in mobile connections; it is also the one that best describes a brand, a product obeying the needs of company storytelling and, last but not least, logic and languages that make it perfectly integrated with television content. This last fact is confirmed in the ” Video Monetization Report ” by FreeWheel.
Premium Video Grows Across Europe
RapidTV News, by Joseph O’Halloran
The explosion of set-top box (STB)-based video-on-demand (VOD) and growing popularity of live content have seen European advertising views rise by a fifth over Q4 2017 says the Video Monetization Report (VMR) from FreeWheel.
Research: Online Video Ad Views Up 20% in 2017
FreeWheel, a Comcast company and advertising management solution, has published its Q4 2017 Video Monetization Report (VMR), which shows premium video advertising advancing at an impressive rate in Europe thanks to the migration of IP delivered content to the big screen and the increased popularity of live streaming.
Video advertising is growing with premium content in Europe. The highlights Video Monetization Report for the fourth quarter of 2017 FreeWheel. The boom in premium video in the old continent comes from the migration of IP video to the small screen.
The number of video ads seen in Europe increased by + 20%, according to FreeWheel’s (Comcast) Q4 2017 video monetization report. Programmatic video is up + 24% vs Q4 2016 and represents 20% of the share of commercials seen. Short formats (0 – 5 min) grew by + 119% in Europe in Q4 2017 (vs Q4 2016) and now represent 21% of the market.
FreeWheel has announced the launch of its Q4 2017 Video Monetization Report, which shows an increase in video ad views across Europe last year, thanks to the migration of IP delivered content to the big screen and the increased popularity of live streaming. The latest figures from the advertising management company show a 20% year-on-year growth for ad views in Europe. This growth was fueled by the continued rise of Over-the-Top* (OTT) delivery and Set-Top Box Video on Demand (STB VOD) inventory. Ad views on STB VOD increased by 154% year-on-year.
Premium video grows across Europe
TV Tech Industry News
The explosion of set-top box (STB)-based video-on-demand (VOD) and growing popularity of live content has seen European advertising views rise by a fifth over Q4 2017 says the Video Monetization Report (VMR) from FreeWheel.