In March 2018, FreeWheel released the FreeWheel VMR: Q4 2018. Here’s a recap of the press coverage surrounding the report.
Study: Lines Blurring Between Linear TV, Digital Viewing
Multichannel News by Mike Farrell
Linear TV and digital content viewership is looking more similar than ever before, according to a recent report from advanced advertising company FreeWheel, with advertisers buying across both platforms at an increased rate. According FreeWheel’s Video Marketplace Report, which surveyed more than 200 advertisers and agencies, more than half (52%) of agencies are already combining the buying of digital and linear TV today, with 91% saying they will do so by 2021.
While digital programmatic buying of premium video is rising — much coming from traditional TV networks — direct advertising deals are still dominant. In the fourth quarter of 2018, FreeWheel’s Video Marketplace Report noted direct video advertising deals resulted in 87% of total ad views for linear TV and digital premium video buys — up 19% year over year.
FreeWheel Sees Strong Convergence in CTV Viewing and Ad-Buying
Streaming Media by Troy Dreier
Viewers took a unified approach to television in 2018, moving fluidly between linear, pay TV, and streaming sources on their home televisions, and advertisers were quick to follow. Video monetization company FreeWheel released its 2018 Q4 Video Marketplace Report (formerly the Video Monetization Report) today, and the key word is convergence. The industry saw strong convergence trends in 2018, and that trend will continue in the coming years.
‘Premium Video’: Prime Growth in 2018, Says FreeWheel
Radio and Television Business Report by Adam Jacobson
FreeWheel, A Comcast Company, is now making available its fourth quarter Video Monetization Report. The key takeaways from this quarter’s report, “Growth & Convergence: The Evolution of Premium Video in 2018,” reinforce the growth of “premium video.”
Linear TV and premium digital video continued to converge in 2018, as viewership trends were similar and the industry worked to unify advertising across both sectors, according to FreeWheel — a Comcast division — in its fourth quarter Video Marketplace Report (VMR).
As over-the-top video expands, the differences between traditional pay-TV and streaming video are eroding, according to new data from FreeWheel, a subsidiary of Comcast. The Video Marketplace Report outlines the increasing convergence between linear TV and premium digital video – and how that can benefit marketers.