On June 15, 2016, FreeWheel launched the Q1 2016 Video Monetization Report: The Shared Throne of Premium Video. Here is a recap of the press coverage surrounding the report.
Tablets, OTT Devices, Smartphones, Set-Tops Top Among Video’s Money Makers
63% of monetization occurs outside PC desktops, FreeWheel says
Multichannel News, By Jeff Baumgartner
The desktop PC isn’t dead, but it continues to cede online video share to devices such as tablets, over-the-top streaming devices, traditional set-top boxes, and smartphones. About 63% of video monetization occurs outside desktops, according to the Q1 2016 Video Monetization Report from FreeWheel, the Comcast-owned ad-tech company. Read the full article.
OTT Zooms in FreeWheel Report
MediaPost, By P.J. Bednarski
The FreeWheel Q1 analysis, out today, has some fun stats, measuring some aspects of streaming that don’t get put out there very widely, very often. The evidence, as presented, suggests online viewers need time to digest everything they’re offered, that live content is zooming and that everybody is getting very comfortable with OTT in the living room. Meanwhile, that laptop isn’t where it’s at. Read full article.
Video Ad Views Growing 24% YOY; US Ad Revenues Soaring
ExchangeWire, By Sonja Kroll
Based on data from over 160 billion annual video views, FreeWheel has found that video ad views, and video views, have consistently grown over the past year. In their latest Video Monetisation Report for Q1 2016, FreeWheel reveals that both video ad and video views increased 24% year-on-year globally. Read the full article.
European Video Monetisation Driven by Entertainment
FreeWheel has released its Q1 2016 Video Monetisation Report. The research is based on the largest dataset available on the usage and monetisation of professional, rights-managed video content and incorporated data from over 160 billion annual video views and includes insight into global online premium video consumption habits and patterns. Read the full article.