On September 29, 2016, FreeWheel launched the Q2 2016 Video Monetization Report: Embracing The Unique Viewer. Here is a recap of the press coverage surrounding the report.
Viewing of premium content on digital platforms continues to rise and with it digital ad views, according to a new report from FreeWheel. In its second-quarter Video Monetization Report, FreeWheel, which provides ad-serving software for cable, satellite, and over-the-top video distributors, notes that digital consumption is shifting swiftly from desktops to mobile devices. Read the full article.
Premium TV Digital Content, Ad Views Climb Double Digits
MediaPost, by Wayne Friedman
Premium digital video continues its double-digit percentage growth both in terms of total video views and in advertising views. In the second quarter, Comcast’s FreeWheel ad tech unit, offering software for cable, satellite, and over-the-top video platforms, says video views were up 24% with advertising views growing 28%. Read the full article.
The Catch Up Viewer Catches Most Ads, Too
MediaPost, by P.J. Bednarski
Video streamers playing catch up seem to be very good commercial watchers, according to new data in FreeWheel’s Q2 Monetization Report, and also watch the most commercials, apparently without flinching, according to its Q2 Monetization Report. Read the full article
FreeWheel VMR: Desktop Declines to 34% of Ad Views as Entertainment Focus Grows
VideoNuze, by Will Richmond
FreeWheel has released its Q2 2016 Video Monetization Report, once again sharing valuable insights on premium video viewing and monetization. Continuing its precipitous drop from prior quarters, desktop’s share of video ad viewing declined to 34%, it’s lowest level yet in the U.S. That was down from over 62% one year ago, in Q2 ’15 and 90% just 3 years ago, in Q2 ’13. Read the full article.
Premium video views grew 24% year-over-year, with ad views increasing by 28%, according to the 2Q 2016 FreeWheel Video Monetization Report. One of the key growth drivers of monetization of premium video in non-linear environments was long-form (20+ minutes) on demand content: long-form ad views grew 37% compared to the year prior, which means that it’s eclipsed the growth of ad views in live content (23% growth) for the first time since the report looked at data from live streams. Ad views for short-form on demand content increased 25%, the report found. Read the full article.