Press Coverage Surrounding FreeWheel’s Linear Automation Launch
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In April 2019, FreeWheel launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements will bring greater efficiencies to many of the tasks associated with buying local TV advertising for both agencies and local broadcasters.

FreeWheel Solves Decades-Long Inefficiencies of Buying Local TV
Business Wire

FreeWheel, A Comcast Company (Nasdaq: CMCSA), today announced that its FreeWheel Advertisers division has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements will bring greater efficiencies to many of the tasks associated with buying local TV advertising for both agencies and local broadcasters. The new automated capabilities will be made available to the 1,200 agencies that already use the Strata platform and all U.S. TV stations.

FreeWheel Enhances Local TV Ad Buying
Advanced Television

FreeWheel, a Comcast company, has announced that its FreeWheel Advertisers division has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements aim to bring greater efficiencies to many of the tasks associated with buying local TV advertising for both agencies and local broadcasters. The new automated capabilities will be made available to the 1,200 agencies that already use the Strata platform and all US TV stations.

FreeWheel Automates Strata Planning Tools for Local TV Buyers
AdExchanger, by Alison Weissbrot

Buying local TV is still an extremely manual process. FreeWheel wants to change that. On Tuesday, the Comcast-owned company released features in its Strata media platform that automate planning and buying for local TV buyers. Strata, which Comcast bought back in 2005, is used by more than 1,200 agencies to plan and buy media across channels.

FreeWheel Automates More Strata Media Buying Functions 
Broadcasting Cable, by Jon Lafayette

Comcast’s FreeWheel said it is automating several functions of its Strata media buying platform, making buying local TV easier for its 1,200 agency clients. The upgrades to Strata are being tested by Omnicom-owned Zimmerman Advertising during the first quarter. An aggressive rollout is planned during the second quarter.

FreeWheel Brings Additional Automation to Local TV Advertising
Cablefax

FreeWheel’s advertising division has released enhancements to its Strata platform allowing for additional automation to advertising on local TV. The Strata platform will automatically provide agencies with ratings estimates for proposals submitted by TV sellers. Buyers will also be able to evaluate various scenarios by building schedules against an advertiser’s audience goals and budgets. When they’re ready to make a deal, buyers and sellers will be able to use the software for two-way communication.

FreeWheel Enhances Strata Ad Buying Platform
TVNewsCheck

Comcast’s FreeWheel Advertisers has launched enhancements to its Strata platform that it says will bring additional automation to the local TV advertising process. These enhancements will bring greater efficiencies to many of the tasks associated with buying local TV advertising for both agencies and local broadcasters. The new automated capabilities will be made available to the 1,200 agencies that already use the Strata platform and all U.S. TV stations.