Press Coverage Surrounding the Unveiling of OpenAP 2.0
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In April 2019, Fox, NBCUniversal, and Viacom unveiled OpenAP 2.0, which looks to turn its advanced audience platform into a centralized premium video marketplace. Here’s a roundup of the press coverage for this announcement: 

TV Programmers Unveil Plan for OpenAP Ad Marketplace
Wall Street Journal, by Alexandra Bruell

The antiquated TV ad business is inching closer to automation with the latest development from an industry coalition. OpenAP, a system built by rival programmers including Viacom Inc., Fox Corp. and ComcastCorp.’s NBCUniversal, will offer a marketplace where advertisers can buy commercials on both traditional and streaming TV. The capabilities will arrive in time for the fall TV season, executives said.

TV Consortium OpenAP Introduces New Automated Ad Marketplace
AdAge, by Jeanine Poggi

The TV ad consortium OpenAP is finally becoming transactional. The group is introducing an automated marketplace that will allow agencies and marketers to buy audiences across national linear and digital video inventory. The marketplace was developed in conjunction with Accenture, which serves as the group’s third-party administrator, and Comcast’s FreeWheel. Agencies will begin testing the product in June and it will be made fully available this fall.

Fox, NBCUniversal and Viacom to Release New Marketplace for Linear, Digital Ads
AdWeek, by Sara Jerde

Fox, NBCUniversal and Viacom have again come together to offer a marketplace for buying linear and long-form digital video, the companies announced today. The platform—dubbed OpenAP 2.0—will be available in time for fall programming.

NBCU and Viacom Launch OpenAP Version 2.0
Beet.TV

“OpenAP 2.0”, announced on Thursday, is “expanding the advanced audience platform into a centralized premium video marketplace with workflow automation for national linear and long-form digital video”, according to the announcement.And it is doing so after developing the new platform with Accenture and FreeWheel, the Comcast-owned video ad-tech platform that is a sibling to NBCUniversal, which joined OpenAP alongside Univision in 2018.

OpenAP 2.0 Creates Market for Buying Advanced TV Ads
Broadcasting & Cable, by Jon Lafayette 

While the original OpenAP offered standardized audience segments, OpenAP 2.0 also provides a centralized premium video marketplace and automated workflow for buying those audience segments in national linear and long-form digital video. Fox, Viacom and NBCUniversal, the OpenAP partners, said the new capabilities were developed in collaboration with Accenture and FreeWheel and will go live in time for fall 2019 campaigns.

Fox, NBCUniversal and Viacom Reboot OpenAP Advertising Consortium
Deadline, by Dade Hayes

With Turner pulling out in the wake of AT&T’s takeover of Time Warner, advertising technology consortium OpenAP has been reconstituted, with NBCUniversal, Fox and Viacom unveiling version 2.0. The three companies will take part in the platform, which features advanced audience targeting tools and a centralized system for sharing data. Accenture and FreeWheel are also partners on the tech side. The newly reconstituted venture will go live in time for fall 2019 ad campaigns, the companies said. The initial version of OpenAP debuted in 2017.

Fox, NBCU and Viacom Unveil OpenAP 2.0 Update for Audience Segment Ad Platform
FierceVideo, by Ben Munson

Fox, NBCUniversal, and Viacom today unveiled OpenAP 2.0, which looks to turn its advanced audience platform into a centralized premium video marketplace. OpenAP 2.0 is adding workflow automation for national linear and long-form digital video, which the group developed in collaboration with Accenture and FreeWheel. The update to OpenAP will go live in time for fall 2019 campaigns. 

OpenAP Starts Premium Video Marketplace For Linear, Digital Video
MediaPost, by Wayne Friedman

OpenAP started a year ago to find new audience targets that marketers could buy across all many TV networks — all to compete with premium digital media platforms. The group says TV buyers can now submit orders to activate these segments through a centralized cross-publisher marketplace for both national linear and long-form digital video. OpenAP 2.0 will be accessible at OpenAP.tv and for agency planning systems and approved digital sales platforms. The marketplace is built in collaboration with Accenture and FreeWheel, Comcast’s advertising serving/management company. 

FOX, NBCUniversal, and Viacom Unveil OpenAP 2.0
BusinessWire

FOX, NBCUniversal, and Viacom today unveiled OpenAP 2.0, expanding the advanced audience platform into a centralized premium video marketplace with workflow automation for national linear and long-form digital video, developed in collaboration with Accenture and FreeWheel. This major development will go live in time for Fall 2019 campaigns.