FreeWheel’s Q3 Video Monetization Report Shows Continued Industry Growth
Coverage of the Q3 2015 Video Monetization Report
November 18, 2015 by Will Richmond, VideoNuze
“FreeWheel has released its Q3 ’15 Video Monetization Report (VMR), which reveals the continuation of a number of important industry trends. Both ad views and video views grew 28% vs. Q3 ’14, consistent with growth rates seen over the past few quarters.
Live video was once again the fastest-growing genre, with a 113% year-over-year growth, compared to 30% for long-form and 9% for short-form. Sports was again the biggest driver of live with 63% of sports video viewed live, compared with 17% of news video viewed live (other genres were in low single digits). News had the biggest proportion of short-form (76%), while Entertainment (60%) ad Kids (59%) had the biggest proportion of long-form.
Overall, Sports also had the highest share of ad views in the quarter (31%), followed by Entertainment (31%) and News and Music (each 13%). However, when looked at on a daypart basis, Entertainment dominated, accounting for between 64% (in early morning) to 83% (in early fringe) of all viewing.”
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